Can I skip hiring a professional photographer?
In terms of business expenses, professional photography is often an item on the list that is seen as expendable for one reason or another. Whether you’re a new company just starting out or a well established business, the cost of professional photography might prompt you to wonder if you might be able to get by without it. After all, you could just take some pictures yourself, maybe? Or use stock photos? You probably think that there are more important things you should be spending your funds on than professional photography, right?
The truth of the matter is that every business in every industry can benefit greatly from professional photography. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall success. So when it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.
Why Is Professional Photography Important For Your Business?
There are so many benefits to having professional photos of your organization and the products you offer. Here are just five of the numerous reasons why every business should invest in high quality professional photography.
1. A Picture is Worth A Thousand Words
You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients what you have to offer rather than telling them. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before. It has even been proven that people tend to click more on professional images vs unprofessional ones. Translation, more clicks for your business equals more business.
2. Your Media Represents Your Business
Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, unprofessional photos will communicate the same about your organization and the products and services you offer. Your photos on your website or advertisements are greatly important when it comes to making a first impression on customers. Don’t skimp on them if you value your brand and business! To dive deeper into the importance, read our blog about "The Importance of Professional Photos".
3. The Impact of Imagery
It’s no secret that imagery is one of the most important assets when posting social media content. Every post should have an image whether you’re announcing a deal on Facebook or a new product on Twitter. Most marketers would likely agree that including an image is better than not including an image. There are some subtle differences in how imagery affects your post, how users interact with it, and consequently, how many people your post reaches. Research has shown that when using professional imagery, there is sometimes an increase in engagement as high as 400% more than when using an unprofessional image.
4. Customers Want to Get To Know YOU
Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business. When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products. It's all about personal branding and connecting with your audience through professional images.
5. Professional Photos are Versatile Assets
When it comes to marketing your business online, you probably have heard the phrase, “Content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content – and they are a powerful, and versatile form of content at that. Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google+ and more. They can also be featured in blog posts and articles – the possibilities are endless.
Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.
Invest in Professional Photography For Your Business
When it comes to successfully marketing and promoting your business, professional photos are a MUST no matter what industry you work in. The time to find and hire a professional photographer to showcase your business is NOW!
Looking for a professional photographer in the Austin Texas region? Check out Anthony Johnson Photography. Owner Anthony Johnson is a skilled photographer who has experience shooting everything from products, portraits, fashion, special events and candid images of your team or business brand. He works with organizations in a variety of industries and can help you to develop a portfolio of photos for your business that will benefit you for years to come. Visit www.AnthonyJohnsonPhotography.com to learn more!
We hope you have enjoyed this blog post and have learned why hiring a professional versus doing it yourself will benefit you and your business immensely. Until next time have a great day!