What is a license? Images are the intellectual property of the creator, but for that property to generate income, photographers have to know their production costs, the value of their work, and the value of the usage their client is licensing.
I am a professional corporate photographer based in Austin Texas, specialized in creating images that can be used for marketing, promoting your next big event and documenting all of the excitement surrounding your event. I break down the different steps you can expect when working with me, everything from the initial phone call to when you can expect your images delivered.
Using a photo or video taken from a recent event —in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos in a commercial way might land you in some hot water if you don’t understand the risks and take steps to protect yourself. (Read More)
Getting started in photography can be quite scary, I know it was for me when I first started. I started by investing in a DSLR, and I figured everyone would purchase my images. In reality it is a bit more difficult and if I wasn’t so passionate about photography, I probably would have given up a long time ago.
Part 2 of Photography Pricing
Now total up ALL of the above costs, including your salary – THIS is your annual cost of doing business. Now divide that number by 12; this is your monthly cost of doing business. It’s a pretty big number, isn’t it? This is the absolute minimum amount of income you need to make in your business just to cover your minimum costs.
Whether you’re a hobbyist photographer getting your first paying clients, or a seasoned veteran, deciding how much to charge for your services can be exhausting and overwhelming. In order to properly price your photography, you need to know your cost of doing business, or CODB. It sounds pretty simple, but in this article, we’re going to dive deep into the basics to ensure you have all the information you need to properly calculate your cost of doing business.