Education

Licensing Guide: Overview

Licensing Guide: Overview

What is a license? Images are the intellectual property of the creator, but for that property to generate income, photographers have to know their production costs, the value of their work, and the value of the usage their client is licensing.

Corporate Event Photography: What You Can Expect

Corporate Event Photography: What You Can Expect

I am a professional corporate photographer based in Austin Texas, specialized in creating images that can be used for marketing, promoting your next big event and documenting all of the excitement surrounding your event. I break down the different steps you can expect when working with me, everything from the initial phone call to when you can expect your images delivered.

What you need to know: Using Event Images for Commercial Purposes

What you need to know: Using Event Images for Commercial Purposes

Using a photo or video taken from a recent event —in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos in a commercial way might land you in some hot water if you don’t understand the risks and take steps to protect yourself. (Read More)

Getting Started in Photography: 5 Things You Should Know First

Getting Started in Photography: 5 Things You Should Know First

Getting started in photography can be quite scary, I know it was for me when I first started. I started by investing in a DSLR, and I figured everyone would purchase my images. In reality it is a bit more difficult and if I wasn’t so passionate about photography, I probably would have given up a long time ago.

How much is a License in Commercial Photography?

How much is a License in Commercial Photography?

You finally did it, you found a photographer to take some pictures for you. You ask them what are their rates, they reply with "what kind images are you needing and what type of usage? "Usage, what does that matter?" you ask. Well, it actually matters a lot!

Click to read more…

Photography Pricing: (Part 2) What is your cost of doing business?

Photography Pricing: (Part 2) What is your cost of doing business?

Part 2 of Photography Pricing

Now total up ALL of the above costs, including your salary – THIS is your annual cost of doing business.  Now divide that number by 12; this is your monthly cost of doing business. It’s a pretty big number, isn’t it?  This is the absolute minimum amount of income you need to make in your business just to cover your minimum costs.

Photography Pricing: What is your cost of doing business?

Photography Pricing:  What is your cost of doing business?

Whether you’re a hobbyist photographer getting your first paying clients, or a seasoned veteran, deciding how much to charge for your services can be exhausting and overwhelming. In order to properly price your photography, you need to know your cost of doing business, or CODB.  It sounds pretty simple, but in this article, we’re going to dive deep into the basics to ensure you have all the information you need to properly calculate your cost of doing business.