Professional Photography

Hiring the Right Photographer: Specialists or Jack-of-All-Trades?

Just because someone is a photographer, doesn’t mean they know how to take great photos for any occasion or assignment!

There are many types of photography actually! A few examples are; landscape, wedding, portrait, drone and corporate event photography. A lot of photographers specialize in a certain type of photography. However, there are also a lot of photographers that are considered, “jack-of-all-trades” and don’t really specialize in anything.

Commercial and Editorial Use: What do they mean?

Commercial and Editorial Use: What do they mean?

When a photographer delivers images to you, it’s important to understand what kind of usage rights you have. There are 2 major types of usage: Editorial use and/or Commercial use. While most photos are available for Editorial Use, not all photos are available for Commercial Use. Click to read more!

Getting Started in Photography: 5 Things You Should Know First

Getting Started in Photography: 5 Things You Should Know First

Getting started in photography can be quite scary, I know it was for me when I first started. I started by investing in a DSLR, and I figured everyone would purchase my images. In reality it is a bit more difficult and if I wasn’t so passionate about photography, I probably would have given up a long time ago.

How much is a License in Commercial Photography?

How much is a License in Commercial Photography?

You finally did it, you found a photographer to take some pictures for you. You ask them what are their rates, they reply with "what kind images are you needing and what type of usage? "Usage, what does that matter?" you ask. Well, it actually matters a lot!

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Photography Pricing: (Part 2) What is your cost of doing business?

Photography Pricing: (Part 2) What is your cost of doing business?

Part 2 of Photography Pricing

Now total up ALL of the above costs, including your salary – THIS is your annual cost of doing business.  Now divide that number by 12; this is your monthly cost of doing business. It’s a pretty big number, isn’t it?  This is the absolute minimum amount of income you need to make in your business just to cover your minimum costs.

Photography Pricing: What is your cost of doing business?

Photography Pricing:  What is your cost of doing business?

Whether you’re a hobbyist photographer getting your first paying clients, or a seasoned veteran, deciding how much to charge for your services can be exhausting and overwhelming. In order to properly price your photography, you need to know your cost of doing business, or CODB.  It sounds pretty simple, but in this article, we’re going to dive deep into the basics to ensure you have all the information you need to properly calculate your cost of doing business.

The Importance of Hiring a Professional Photographer

The Importance of Hiring a Professional Photographer

Everything on your website should serve a purpose, from the design and navigation, to the photography. Far too often, companies fail to invest in the crucial elements that lead to business success.

65% of our entire population identifies as being a visual leaner; therefore, the majority of people who visit your site will have a strong inclination towards your visual elements.