Event Photography Pricing: 3 Factors Commonly Overlooked

I often get asked, “What is all included in your fee?” And I normally respond with tangible goods and services like; 4 hours of photography coverage, online gallery, beautiful photos and etc.

Today, I would like to cover 3 important factors that are normally overlooked by other photographers and the general public when finding the right photographer.

My Uniqueness Factor

This moment happened very fast, but I wanted a unique view from the white board. I had to climb a chair, balance myself, compose the shot all within a few seconds to capture this candid moment.

This moment happened very fast, but I wanted a unique view from the white board. I had to climb a chair, balance myself, compose the shot all within a few seconds to capture this candid moment.

If a client cannot get the resulting photo from anywhere else, they can’t re-create it or can’t find a stock photo of your company doing XYZ, then the resulting image would be considered a very unique photo. When I am hired by a client, the first thing they say is, “ We love your photos! How did you get them so clear?” or they will say, “We want you to capture our event the same way you captured their event.”

What they are really saying is, we love your style of photography and would love for you to create images like that for us. That being said, the way I produce a photo from an event would qualify as one of my unique factors.

Another unique factor I didn’t even know I had, until someone brought it to my attention is, “how” I cover an event. I was praised for keeping such a low profile and mingling with the guests. This allowed guests to feel comfortable with me and allowed me to produce some of the best looking photographs during their event.

My Creative Factor

When I cover events, I love showing my new clients what I have captured so far. This not only instills even more confidence, but allows them to relax a little because they know they hired the right photographer.

When I cover events, I love showing my new clients what I have captured so far. This not only instills even more confidence, but allows them to relax a little because they know they hired the right photographer.

The creative factor is often one of the largest contributions to a photographer’s fee, and this is why it is often referred to as the creative fee. More importantly, the creative contributions from a photographer are often minimized and taken for granted that people under value what is really being created. For example, today we have smart phones that are perfectly capable of snapping a photo. However, that phone is only a tool and if the operator lacks certain creative skills to take an engaging photo, then what are you left with? And does it represent your brand properly? How do you think others will view your brand?

I see things in a scene or location that a client or anyone else doesn’t. I come up with creative ways to make that photo even more eye popping, engaging, adding story elements, or to help sell a client’s product or service. (See example below) Further, I get a kick out of a client’s reaction when they see my images - when they say, “Wow, I didn’t see that at all, how did you…?” Or my favorite one “Wow, your photos make the event look more impressive than it was!”

Nice smile, photo is not centered, lacking clarity, color grading, unflattering light and not ideal for PR, publications, internal use or any print use.

Nice smile, photo is not centered, lacking clarity, color grading, unflattering light and not ideal for PR, publications, internal use or any print use.

Creative perspective, nice depth of field (blurry background), centered, color graded, composed properly and this was taken in the same room as the above photo. This image could easily be used for multiple purposes. (PR, blog, publication, print, website just to name a few.)

Creative perspective, nice depth of field (blurry background), centered, color graded, composed properly and this was taken in the same room as the above photo. This image could easily be used for multiple purposes. (PR, blog, publication, print, website just to name a few.)

The Time Factor

This video exposes what all goes into editing a photo after an event. This is known as “post-production”.

This is an easy one. How long is the entire assignment going to take? How much time will it take the photographer to produce the photos and how much time will it take to process the photos to deliver to the client?

Normally, this is the only factor a client is familiar with when hiring a photographer. What a client sometimes forget to consider is how long will it take to edit the photos. This is the 2nd half of any photographer’s job. The video above shows a glimpse of what is included in my post processing.

Other factors to consider is the time it takes to upload hundreds (sometimes thousands) of photos to a gallery. I have literally have spent hours at my CPU because the connection was slow and the client requested really large files.

I would like to thank you for reading my blog. Before I let you go, were you already aware of these 3 factors? How many of the 3 factors we covered today were you already aware of? Knowing that creativity & uniqueness is a real thing, will you look at event photography differently now?

Comment below, lets start up a conversation.