In today’s post we are going to discuss what kind of licensing is included in my most popular package. If you’re wondering, what is “licensing” and what does it mean? I did cover it in a previous post, here. I would encourage you to check it out if you are unfamiliar with the term before reading further . We are going to continue on assuming everyone understands what licensing means.
Event Photography Usage
I have 2 main types of uses that I have included in my packages. If you are what’s included in my Unlimited Event Package, I covered that in this post here. In this post, we are going to dive deeper into the type of use granted and some examples of how they could potentially be used.
1) All Internal Use: Means a client can use in any medium intended for internal company use only. Examples could include; internal corporate magazine or newsletter, in-house training materials and presentations, intranet or extranet. Pretty much any of the 250 images could potentially be used almost in any way internally with the exception of commercial use. Wow! That’s a lot, I know, which is why if I were to price it as a single image for the same type of use in my professional software by FotoQoute, they tell me that usage is worth about $2,106 and I here I am just giving that away in my package! lol.
(see image below)
2) Public Relations [PR]: This use is for website and social media and is directed towards helping to build brand awareness & raise the profile of a business. The focus is to help your business promote your news, not advertise a service.
It’s aimed at the news side of media, and as such is approached very differently than shooting for advertising photography. I have included this type of usage in all my hourly fee’s because I feel that the main reason why you are hiring me is because of my talents to capture such exciting images and it would be a shame that you couldn’t show the world how awesome your event was on social media. So if a client were to hire me based on a hourly rate, I would include this one type of usage only.
The benefit of the packages are that our client(s) have quite a lot of flexibility in how they can use the image(s). They are afforded the freedom and convenience of using any image in a variety of ways as described in the package, without having to come back to the photographer to re-negotiate for every use.
This is the flexibility that the client is paying for and with the package whereas the individual uses in single uses have a very specific criteria and are limited by more than just the time they are permitted to use the image. For those uses that are print for example, they have a size and a print run limitation when they are licensed individually. When they are licensed in a package, image size and print run are typically not a factor of the use. Package pricing is a great option for our clients who ask for “more” rights to the image(s).
After reading this information, do you feel there is enough value in the standard package? Do you feel that allowing clients the freedom to use all images, opposed to of just one, a valuable service? I would love to hear your feedback on this, comment below!
A wise man once said