commercial photography

Commercial and Editorial Use: What do they mean?

Commercial and Editorial Use: What do they mean?

When a photographer delivers images to you, it’s important to understand what kind of usage rights you have. There are 2 major types of usage: Editorial use and/or Commercial use. While most photos are available for Editorial Use, not all photos are available for Commercial Use. Click to read more!

How much is a License in Commercial Photography?

How much is a License in Commercial Photography?

You finally did it, you found a photographer to take some pictures for you. You ask them what are their rates, they reply with "what kind images are you needing and what type of usage? "Usage, what does that matter?" you ask. Well, it actually matters a lot!

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Photography Pricing: What is your cost of doing business?

Photography Pricing:  What is your cost of doing business?

Whether you’re a hobbyist photographer getting your first paying clients, or a seasoned veteran, deciding how much to charge for your services can be exhausting and overwhelming. In order to properly price your photography, you need to know your cost of doing business, or CODB.  It sounds pretty simple, but in this article, we’re going to dive deep into the basics to ensure you have all the information you need to properly calculate your cost of doing business.

The Importance of Hiring a Professional Photographer

The Importance of Hiring a Professional Photographer

Everything on your website should serve a purpose, from the design and navigation, to the photography. Far too often, companies fail to invest in the crucial elements that lead to business success.

65% of our entire population identifies as being a visual leaner; therefore, the majority of people who visit your site will have a strong inclination towards your visual elements.

Top 5 Benefits of Commercial Photography

Top 5 Benefits of Commercial Photography

In today's market, companies are spending lots of money in the endorsement of their products. From banner ads, social media presence to brochures, commercial photography is present everywhere and it is very important for companies to know, how to make use of commercial photography to improve their brand awareness.