education

Hiring the Right Photographer: Specialists or Jack-of-All-Trades?

Just because someone is a photographer, doesn’t mean they know how to take great photos for any occasion or assignment!

There are many types of photography actually! A few examples are; landscape, wedding, portrait, drone and corporate event photography. A lot of photographers specialize in a certain type of photography. However, there are also a lot of photographers that are considered, “jack-of-all-trades” and don’t really specialize in anything.

Licensing Guide: Overview

Licensing Guide: Overview

What is a license? Images are the intellectual property of the creator, but for that property to generate income, photographers have to know their production costs, the value of their work, and the value of the usage their client is licensing.

What you need to know: Using Event Images for Commercial Purposes

What you need to know: Using Event Images for Commercial Purposes

Using a photo or video taken from a recent event —in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos in a commercial way might land you in some hot water if you don’t understand the risks and take steps to protect yourself. (Read More)

How much is a License in Commercial Photography?

How much is a License in Commercial Photography?

You finally did it, you found a photographer to take some pictures for you. You ask them what are their rates, they reply with "what kind images are you needing and what type of usage? "Usage, what does that matter?" you ask. Well, it actually matters a lot!

Click to read more…

What's Wrong with Hiring a "Cheap" Photographer?

What's Wrong with Hiring a "Cheap" Photographer?

I get it, photography is expensive so why not choose a cheaper solution? But, have you considered the implications of hiring a professional versus a cheap photographer? Let's break this down and see if I can't shine some light on this subject for you.