The Benefits of Event Photography

Corporate events, fundraisers and other gatherings require a lot of planning, preparation and all-around work. With so many moving parts, it’s understandable that one often overlooked detail is acquiring a photographer to capture images of the happening as it unfolds. But the benefits of having this collection of photographs make it one of the more important factors of the entire event.

Anthony Johnson Event Photography, BOSCH Awards, Austin Tx

Why is it a Good Idea to have a Professional Photographer on hand at your Organized Event?

Normally, these corporate events will have prominent guests, business men & women, politicians, community leaders, special guests, basically a pretty big group of some very important people that normally are not in the same place at the same time. Therefore, wouldn’t you agree it’s important to have professional photos of these special guests? Let’s take a closer look at events and how hiring a professional will benefit you greatly.

Events bring about a unique collection of people and happenings in a single venue:

  • Prominent guests

  • Speakers & Workshops

  • Showcases & Reveals

  • Unique happenings, such as ribbon cuttings or awards / exciting things

  • Guests are dressed more formally

  • A lot of moving parts, lots of things happen, often very quickly

  • Many times things happen and only a select few are on hand to witness

Sharing these moments (or even a different perspective on the moment) later inform those that missed it and reinforce the significance to everyone.

Anthony Johnson Event Photography / SCORE AUSTIN, awards

What benefits are there for using photos from an event?

There are so many uses for professional-quality photos of your event. Depending on your company and the type of the event, you might use photos to:

  • Media relations — a high-quality image (or several) will make your press release more appealing in certain media situations

  • Marketing, personal branding

  • Internal uses like brochures, reports or emails.

  • Photographs increase viewership and retention of a message in nearly all marketing platforms

  • Looking ahead to the next event (say, for an annual event) or to promote similar scheduled happenings, original photography demonstrates first-hand exact reasons to attend

  • General promotion showing that the organization is active

  • Show those who weren’t able to be there what they missed

Sending someone out to grab snapshots

Sending someone out to grab snapshots

Professionally photographed & edited

Professionally photographed & edited

Why can’t I send someone out with a camera to grab some snapshots, rather than hiring a professional photographer?

These days, virtually everyone has a camera available all the time on their smartphones. That can be handy in a pinch, but it’s a poor solution if you want good results. Here are some of the things photographers are more-suited to do than someone who’s just grabbing a couple snap shots:

  • The photographer has only one task — get great photos. They are not there to socialize or otherwise take part in the event

  • Knowledge + better equipment = better results

  • Training & Experience / Knowing what to look for

  • Timing that moment so no one is blinking or eating or making a weird face

  • Framing the photo, elements of design and creativity

  • Anticipating human behavior — the speaker is likely to pause or smile in *this* particular moment

  • Having a creative eye

  • Capturing interesting and engaging moments that compel people to want to look at the photographs

  • Life is imperfect, so the ability to clean up a *nearly* great shot in Photoshop or Lightroom can result in something with tremendous impact that perhaps would have had to be overlooked due to a flaw in the composition

  • No camera’s white balance is perfect. Color correction and lighting correction are often overlooked in photos, but once a photo is corrected the difference between the original and edited is night and day (In a good way, bright happy and clear)

AnthonyJohnson Photography Brand Building / Score Mentors

How can I help the photographer get the best results?

If you decide to invest in professional photography, here are some ways you can get the most out of your investment:

  • How you plan on using the photographs, this will help the photographer compose the image w/ your intentions in mind.

  • Introduce the photographer to the venue or event planner

  • Provide them with a detailed schedule for the event

  • Note the times/places of the key occurrences that are important to you

  • Indicate specific key individuals or items to be photographed — sometimes, it’s obvious (the speaker! the honored guest!), other times, less obvious (a major donor, a board chairperson, etc.)

  • Designated areas allowed/not allowed

  • Provide a shot list if applicable

Anthony Johnson Event Photography / Line ATX Hotel

What should your photographer be doing for you at the very least?

At a minimum, your photographer should:

  • Should be representing your business in a professional manner. A photographer is an extension of your business during that event.

  • Making the guest feel at ease while capturing candid and poses shots alike

  • Setting expectations and following through on those promises

What are your thoughts on this list? How do they reflect from your past experience at your events? Comment below and share your stories! Until next time, have a wonderful day!