Corporate events, fundraisers and other gatherings require a lot of planning, preparation and all-around work. With so many moving parts, it’s understandable that one often overlooked detail is acquiring a photographer to capture images of the happening as it unfolds. But the benefits of having this collection of photographs make it one of the more important factors of the entire event.
Why is it a Good Idea to have a Professional Photographer on hand at your Organized Event?
Normally, these corporate events will have prominent guests, business men & women, politicians, community leaders, special guests, basically a pretty big group of some very important people that normally are not in the same place at the same time. Therefore, wouldn’t you agree it’s important to have professional photos of these special guests? Let’s take a closer look at events and how hiring a professional will benefit you greatly.
Events bring about a unique collection of people and happenings in a single venue:
Speakers & Workshops
Showcases & Reveals
Unique happenings, such as ribbon cuttings or awards / exciting things
Guests are dressed more formally
A lot of moving parts, lots of things happen, often very quickly
Many times things happen and only a select few are on hand to witness
Sharing these moments (or even a different perspective on the moment) later inform those that missed it and reinforce the significance to everyone.
What benefits are there for using photos from an event?
There are so many uses for professional-quality photos of your event. Depending on your company and the type of the event, you might use photos to:
Media relations — a high-quality image (or several) will make your press release more appealing in certain media situations
Marketing, personal branding
Internal uses like brochures, reports or emails.
Photographs increase viewership and retention of a message in nearly all marketing platforms
Looking ahead to the next event (say, for an annual event) or to promote similar scheduled happenings, original photography demonstrates first-hand exact reasons to attend
General promotion showing that the organization is active
Show those who weren’t able to be there what they missed
Why can’t I send someone out with a camera to grab some snapshots, rather than hiring a professional photographer?
These days, virtually everyone has a camera available all the time on their smartphones. That can be handy in a pinch, but it’s a poor solution if you want good results. Here are some of the things photographers are more-suited to do than someone who’s just grabbing a couple snap shots:
The photographer has only one task — get great photos. They are not there to socialize or otherwise take part in the event
Knowledge + better equipment = better results
Training & Experience / Knowing what to look for
Timing that moment so no one is blinking or eating or making a weird face
Framing the photo, elements of design and creativity
Anticipating human behavior — the speaker is likely to pause or smile in *this* particular moment
Having a creative eye
Capturing interesting and engaging moments that compel people to want to look at the photographs
Life is imperfect, so the ability to clean up a *nearly* great shot in Photoshop or Lightroom can result in something with tremendous impact that perhaps would have had to be overlooked due to a flaw in the composition
No camera’s white balance is perfect. Color correction and lighting correction are often overlooked in photos, but once a photo is corrected the difference between the original and edited is night and day (In a good way, bright happy and clear)
How can I help the photographer get the best results?
If you decide to invest in professional photography, here are some ways you can get the most out of your investment:
How you plan on using the photographs, this will help the photographer compose the image w/ your intentions in mind.
Introduce the photographer to the venue or event planner
Provide them with a detailed schedule for the event
Note the times/places of the key occurrences that are important to you
Indicate specific key individuals or items to be photographed — sometimes, it’s obvious (the speaker! the honored guest!), other times, less obvious (a major donor, a board chairperson, etc.)
Designated areas allowed/not allowed
Provide a shot list if applicable
What should your photographer be doing for you at the very least?
At a minimum, your photographer should:
Should be representing your business in a professional manner. A photographer is an extension of your business during that event.
Making the guest feel at ease while capturing candid and poses shots alike
Setting expectations and following through on those promises
What are your thoughts on this list? How do they reflect from your past experience at your events? Comment below and share your stories! Until next time, have a wonderful day!