Getting started in photography can be quite scary, I know it was for me when I first started. I started by investing in a DSLR, and I figured everyone would purchase my images. In reality it is a bit more difficult and if I wasn’t so passionate about photography, I probably would have given up a long time ago.Read More
You finally did it, you found a photographer to take some pictures for you. You ask them what are their rates, they reply with "what kind images are you needing and what type of usage? "Usage, what does that matter?" you ask. Well, it actually matters a lot!
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Part 2 of Photography Pricing
Now total up ALL of the above costs, including your salary – THIS is your annual cost of doing business. Now divide that number by 12; this is your monthly cost of doing business. It’s a pretty big number, isn’t it? This is the absolute minimum amount of income you need to make in your business just to cover your minimum costs.Read More
Whether you’re a hobbyist photographer getting your first paying clients, or a seasoned veteran, deciding how much to charge for your services can be exhausting and overwhelming. In order to properly price your photography, you need to know your cost of doing business, or CODB. It sounds pretty simple, but in this article, we’re going to dive deep into the basics to ensure you have all the information you need to properly calculate your cost of doing business.Read More
I get it, photography is expensive so why not choose a cheaper solution? But, have you considered the implications of hiring a professional versus a cheap photographer? Let's break this down and see if I can't shine some light on this subject for you.Read More
Everything on your website should serve a purpose, from the design and navigation, to the photography. Far too often, companies fail to invest in the crucial elements that lead to business success.
65% of our entire population identifies as being a visual leaner; therefore, the majority of people who visit your site will have a strong inclination towards your visual elements.Read More
In today's market, companies are spending lots of money in the endorsement of their products. From banner ads, social media presence to brochures, commercial photography is present everywhere and it is very important for companies to know, how to make use of commercial photography to improve their brand awareness.Read More